When you need it
- Analytics is installed but nobody trusts the numbers.
- You cannot say which channel generated this month leads.
- Doubts about whether the tracking is GDPR-compliant.
Area of work
Analytics and conversion tracking
The foundation under every marketing decision: correct events, compliant consent, reliable attribution.
What's included
- GA4 and Tag Manager setup with conversion events.
- Compliant cookie consent handling (Consent Mode).
- Lead-to-source attribution (UTM, CRM).
- A dashboard readable by decision makers, not only by engineers.
How I work
- 1Define what must be measured and why.
- 2Implement and verify event by event.
- 3Periodic reporting with only the metrics that drive decisions.
Frequently asked questions
Some is lost, and that has to be accepted. With Consent Mode and server-side measurement you keep a reliable read on trends while staying compliant.
No: privacy-friendly alternatives exist and are often enough. The choice depends on what you must measure and who you share it with.
Because they measure different things with different attribution models. The point is not to make them match, but to pick one reference source for decisions.
Outcome
- Numbers you can actually trust.
- Every lead linked to the channel that produced it.
- Compliant tracking without losing useful data.
Tools
GA4
Google Tag Manager
Consent Mode
Server-side tracking
Looker Studio
Want to know if this is the right area for your situation?
Let's talk