When you need it
- Quotes and invoices "never arrived", and you always find out too late.
- Somebody sends email pretending to be your company, and your clients notice before you do.
- Newsletters go out, but the open rates do not add up.
An email that lands in spam costs what a missed phone call costs, except nobody tells you it happened.
Increasingly, yes. Google and Yahoo made authentication mandatory above 5,000 messages a day, Microsoft began rejecting unauthenticated mail to Outlook accounts, and the threshold keeps coming down. But the real reason is different: without DMARC, anyone can send invoices in your domain's name.
Almost never. SPF, DKIM and DMARC are DNS records: they are fixed where the domain lives, and they work with Google Workspace, Microsoft 365, your host's mail server or a self-hosted mailbox. You change provider only when the provider is the problem.
The records are corrected in an afternoon, but the policy is not tightened straight away: it takes two or three weeks of reports to be sure no legitimate sender gets blocked, and it is nearly always the ERP or the newsletter platform nobody remembered.
How is your own domain doing?
Expiry, registrant, SPF, DMARC: ten seconds, free, without leaving an address.
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