Ideas & practice
Automation, digital systems and analytics — notes from real work with companies.
An .it domain and Cloudflare: what can move and what cannot
Cloudflare does not register .it domains, but it can run their DNS. The difference between registrar and nameservers, and how to make the switch without breaking email.
Your domain expired: what happens, and how long you really have
Site down and mail stopped because nobody renewed. The stages an expired domain passes through, what can still be done in each, and when it is too late.
Which domains to register to protect your brand (and which not to)
Buying twenty extensions protects nothing and costs every year. The three that actually matter, when adding more makes sense, and what does more than defensive domains.
How to get back a domain registered to your agency
The company domain is registered in the name of whoever built the site. What to ask for, in what order, and what to do when the supplier does not answer.
Transferring an .it domain: authinfo, timings, and what does not stop
The authorisation code, the Registry's 24 hours, the cases where the old provider can legitimately refuse. And why the website and the email keep working throughout.
Who actually owns your domain? How to check in ten minutes
Many companies discover they do not own their own domain at the worst possible moment. How to check, what being the Registrant means, and how to put it right.