When you need it
- You spend on ads without knowing which ones bring leads.
- Agencies report clicks and impressions, not customers.
- Campaigns have been running for months without a cleanup.
Area of work
Online advertising (Google & Meta)
Paid traffic managed with the numbers in plain sight: what a lead costs, what a customer is worth.
What's included
- Campaign structure by intent and margin, not by product.
- Conversion tracking wired to the CRM and real leads.
- Ongoing optimization of keywords, audiences and creatives.
- A readable report: cost per lead and per acquired customer.
How I work
- 1Verify tracking before spending a single euro.
- 2Controlled tests on a few groups, contained budget.
- 3Scale what works, switch off the rest.
Frequently asked questions
It depends on the sector and keyword competition. Better to start small with correct tracking than big and blind.
Google captures people already looking for a solution; Meta creates demand among people who do not know you. For B2B services you usually start with Google.
Yes, and it is a legitimate goal: I leave structure, conventions and documentation so the handover is possible.
Outcome
- Budget concentrated on campaigns that bring customers.
- A known acquisition cost, comparable over time.
- Advertising decisions made on numbers, not on feelings.
Tools
Google Ads
Meta Ads
GA4
Tag Manager
Looker Studio
Want to know if this is the right area for your situation?
Let's talk