Case study

B2B sales funnel rebuild

Clearer pipeline, better conversion and more stable forecasting.

Context

Missing lead scoring and non-standard follow-up caused lost opportunities.

What we delivered

  • New funnel stage model and qualification rules
  • Automated tasks and reminders for sales reps
  • Management reporting by funnel stage conversion

Implementation stack

  • Pipedrive
  • n8n
  • Notion
  • Metabase

Sales metrics

Before

8.3%

After

10.3%