Case study

B2B sales funnel rebuild

Clearer pipeline, better conversion and more stable forecasting.

Context

Missing lead scoring and non-standard follow-up caused lost opportunities.

What we delivered

  • New funnel stage model and qualification rules
  • Automated tasks and reminders for sales reps
  • Management reporting by funnel stage conversion

Implementation stack

  • Pipedrive
  • n8n
  • Notion
  • Metabase

Outcome

  • A pipeline that's readable for reps and management.
  • Standardized follow-ups, fewer lost opportunities.
  • A more stable, up-to-date forecast.